Coffee is Coffee.  Well, not exactly.  For many years coffee has been known as a bitter, black drink in need of supplementation from sugar, creamers, and artificial flavors.  Due to large corporate monopolies on coffee roasting, consumers came to expect coffee that was less than fresh and rarely worth drinking on it's own.  

Commercial Coffee In a Nutshell

When it comes to profits and production in commercial coffee the game is to buy beans at the lowest possible price and roast them dark to cover up quality issues (mold, insect damage, over and under ripe beans, chemicals, etc.).  Beyond unwanted micro particles, much of commercial coffee may be past crops that are bought for super low prices.  Trust us, aged is not a quality that is desired when it comes to the best beans. These practices lead to more than coffee in your cup, and diminish the art and respect that hard working farmers deserve.  We get it, when millions and millions of the same product need to be produced, quality is out the window.  But is this really what coffee was created for?

Why Specialty Coffee

"Why is specialty coffee better and worth the price," you might ask?  To start with buying specialty coffee assures the farmers a price that is worth the careful cultivation and passion that they put into growing and harvesting their crop.  Taking advantage of others isn't cool on any level, so paying what something is worth is essential and the hallmark of specialty coffee. 

In addition to showing the farmers love, drinking high quality coffee that tastes fresh, exciting, and doesn't need a coverup (sugar and additives) is better for our health.  "I really enjoy starting my day with a load of mold and pesticide," said no one ever.  Specialty coffee is grown at higher altitudes, which decreases the need for pesticides and many of the producers use techniques like shade growing and other environmentally friendly methods that allow the natural distinctions and flavors to shine.  Coffee is actually an art form, similar to producing fine wine.  Art is valuable.  Art is worth it.  You are worth it.

Finally, specialty coffee is hand selected and roasted.  We taste hundreds of different coffees looking for the best, most unique beans to offer our customers.  Once the coffee is purchased based on quality and taste (a price far beyond fair trade) we roast, and re-roast the coffee looking for the profile that will bring out the best flavor notes in each unique lot.  It's like developing a secret family recipe for each new offering, and that takes careful crafting.  Over-develop the roast and it'll lean towards tasting like charcoal.  Under- develop the roast and it might taste sour and too acidic.  Our goal is to bring out the very best.

All Aboard; Bon Voyage Bad Coffee

Embarking on the specialty coffee journey is exciting for those who are new to it.  The journey never gets old for those who have previously said bon voyage to bad coffee.  Specialty coffee gives us an art form to enjoy and continue to learn, while honoring people at every level.  Each coffee will be different and unique, like the people who cultivate and drink it.  So, we raise our mug to specialty coffee; a drink that gives us the chance to explore the world, connect with others, wake up, and enhance our daily routines... without that bitter aftertaste.